Growers Avenue

Make every day a flower day.

Flowers are nature's most vibrant gifts to mankind. Today, the world over, the floriculture industry that cultivates blooms and foliage for the likes of florists, designers and stylists is considered a significant and flourishing  commercial agricultural enterprise.

40% of Australia's cut flowers are grown here in Victoria. Growers Avenue, a visual spectacular of blooms and foliage is one of the most beautiful exhibits at the Show and is a must visit. The huge display of hundreds of varieties of flowers bound for the florist industry is presented by Flowers Victoria, the peak body for Cut Flower Growers of Victoria, and is located in the Great Hall of Flowers, Royal Exhibition Building. 

Iona Flowers	Monvale Flowers
TNB Tulips	Melbourne & Suburbs Wholesale Florist
Quartet for the Flowers Victoria 'Night of Nights' Cocktail Event	The crowd at Flowers Victoria 'Night of Nights' Cocktail Event